I am a new small-scale wine-grower and I do not have a family tradition behind me in this field, as my principal business is in another sector. The development of the company is therefore sustained only by passion and by the determination to demonstrate that one can work well even outside the logic of the multinationals. A strong productive business can in fact be achieved and organized without exploiting the workers and without recourse to the negative spiral of reduced prices. The competition is not beaten by reducing costs to the detriment of the quality of the product, because this could lead to the introduction of product “doping”.
In my small company I follow a different road: I try to improve the qualitative level of the wine and offer it at an advantageous quality/price ratio. I do not practice organic farming but I implement conventional farming correctly. The standard of materials used and the working methods for cellar activity are of a high level even if not stateof- the-art in technological terms. I believe wine should be monitored, evaluated with precise analyses, in order to give it a sincere and “typical” character. A product that is personally monitored with interest and by means of ad hoc work is different from so many commercial wines and also from those falsely considered “genuine”. This philosophy can be traced through the company, seeking efficiency in the vineyard and in the wine cellar at the same time, and limiting commercial transfers. In my situation, large profits are not the principal objective, given that I have another job.
The principal objective is the product with the best quality/price ratio, to be supplied to an extensive number of people who love genuine products. Of course, quality is expensive, hence a good wine in terms of health and safety, taste, and price can be an interesting alternative. I like to think that someone might be interested in this alternative.